Maharashtra, India -- (SBWIRE) -- 02/14/2019 -- Matcha Tea Market
Summary
Matcha is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.
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The worldwide market for Matcha Tea is expected to grow at a CAGR of roughly 4.6% over the next five years, will reach 1820 million US$ in 2024, from 1390 million US$ in 2019.
Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.
Scope of the Report:
Matcha is currently the fastest growing segment of the global tea market. The global matcha tea market driving due to increasing demand for matcha tea in many consumers' as it has many health benefits. Matcha tea contains comparatively high antioxidant content which makes it popular in health conscious consumers. Increasing ceremonial tea consumptions and tea parties is also driving market for matcha tea. Due to matcha tea's energy boosting property along with the health benefits consumption of matcha tea is increasing in corporate world. Trend of tea and coffee shops like Starbucks is increasing globally which is driving matcha tea market. Trend of adding varieties of flavors in the matcha tea is also driving market in youths globally. Easy availability of matcha tea products in retail shops, supermarket/ hypermarket and online stores is one of the key drivers of matcha tea market.
Aiya dominated the market, with accounted for 24.84% of the Matcha Teasales market share in 2016. Marushichi Seicha, ShaoXing Royal Tea are the key players and accounted for 17.33%, 14.68% respectively of the overall Matcha Tea market share in 2016. Global giant manufactures mainly distributed in Japan and China. It has unshakable status in this field.
The market is not only influenced by the price, but also influenced by the product performance. The leading companies own the advantages on better performance, more abundant product's types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.
Looking to the future years, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.Despite the presence of competition problems, due to the global recovery trend is slightly, investor are still optimistic about this area; the future will still have more new investment enter the field.
Market Segment by Manufacturers, this report covers
Aiya
Marushichi Seicha
ShaoXing Royal Tea
Marukyu Koyamaen
ujimatcha
Yanoen
AOI Seicha
DoMatcha
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Drinking-use Matcha Tea
Additive-use Matcha Tea
Market Segment by Applications, can be divided into
Drinking Tea
Pastry
Ice Cream
Beverage
Key Regions for this market: North America, Europe, APAC, Latin America, and the Middle East & Africa.
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Key Benefits:
1.The research report provides a detailed analysis of the Matcha Tea Market along with the current and future growth prospects so as to shed light on the prominent investment pockets.
2.Information regarding key growth factors, constraints, and opportunities, along with their impact analysis on the Matcha Tea Market is provided.
3.Porter's fives forces analysis elaborates the effectiveness of buyers and suppliers operating in the market, globally and regionally.
4.The qualitative and quantitative analysis of the market from 2019 to 2024 is provided to put forth the market potential.
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Overall, this Matcha Tea market research report depicts thorough overview of the market, which, in turn, will help the industry participants, consultants, equipment manufacturers, as well as the existing key players searching for potential growth opportunities and the stakeholders to align their market-centric strategies in view of the on-going and projected trends in the coming years.
Key questions answered in the report include:
What will the market size and the growth rate by the end of the forecast period?
What are the key industry trends impacting the growth of the market?
What are the key factors driving and restraining the Matcha Tea market?
What are the challenges to market growth?
What are the market opportunities and threats faced by the key players in the market?
Who are the leading competitors functioning in the market for Matcha Tea?
What are the key outcomes of Porter's five forces analysis of the Matcha Tea market?
Conclusion:
The report concludes with the profiles of major players in the Matcha Tea Market. The foremost market performers are accessed on the basis of various parameters such as company overview, product portfolio, and do on., as well as the latest development trends of the Market.
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