Seattle, WA -- (SBWIRE) -- 11/08/2019 -- Worldwide Market Reports presents Color Cosmetics Market report for the forecast period 2019 - 2027. The report offers drivers, restraints, opportunities, and current trends prevalent in the Color Cosmetics Industry. The Color Cosmetics Market report highlights the in-depth information regarding major players operating in the market such as manufacturers, raw material suppliers, equipment suppliers, end users, traders, and distributors and includes the current standing of the players in the market in terms of revenue and Y-o-Y growth.
Color cosmetics are the colorants and pigments ingredients which are intend to impart color to the cosmetic and personal care products such as facial make up, nail care products, lip care products, and eye make-up products. These products are available at aexclusive brand outlets, specialty stores, supermarkets, and online channels. Color cosmetics can be prepared synthetically or with natural ingredients. Natural ingredients such as bamboo, seaweed, venom, and Tremella mushrooms are the most common type of color cosmetics used.
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Growing spending on personal grooming due to the growing purchasing power of the consumer is the prime factor fueling market growth. Also, expanding digital marketing is further playing very important in spreading awareness regarding beauty products. Moreover, key players are collaborating with the social media influencers for their marketing strategies which are expected to shift the consumer behavior towards the online shopping portals. For instance, in July 2015, L'Oréal Paris amps up brand awareness with new digital partnership to boost its digital marketing strategy and brand awareness efforts by implementing an integrated social advertising program on Facebook.
From the geographical analysis, Europe is expected to gain significant growth in the near future on the account of high consumption of cosmetic products across such as Germany, France, the U.K., Poland, and Spain. These countries have emerged as the largest market for color cosmetics. Moreover, According to the Mintel Press Office, in 2018, the UK was the leading European market for 'clean' color cosmetics launches. Mintel also reveals that the UK was the 4th biggest color cosmetics market globally, valued at an estimated £2.1 billion in 2018.
The Color Cosmetics Market report also focuses on various organic and inorganic strategies such as product development and upgrade, mergers, acquisition, collaboration, and partnership adopted by the market players. The Color Cosmetics Market report will aid clients to plan their upcoming product expansion and various other strategies. The Color Cosmetics Market report is drafted keeping in mind the various needs of clients by using effective approaches such as primary and assistive technologies for research and development in the global market domain. On the basis of region, the market is divided into: North America, Latin America, Europe, Asia Pacific, The Middle East, Africa.
Outstanding Key Players-
L'Oréal, Francia Cosmetics, MOI, M·A·C Cosmetics, City Color, Cargill
On the flip side, strict government rules and regulation regarding the approval of the color cosmetics products is the prime factor curbing the market growth.
Key Developments:
- In May 2019, Amway expands the product portfolio, launches a new range of 'Attitude Colors' with the addition of a new range of 'Attitude Colors'. This comprises of matte and crème lipsticks along with six hues of nail enamels.
- In January 2018, MidOcean partners ("MidOcean"), a premier middle-market private equity firm engaged on consumer and business services, announced that it has acquired BH Cosmetics ("BH" or the "Company"), a leading digitally native color cosmetics brand.
- In September 2018, Memebox, the fastest-growing global beauty platform, has partnered with Sephora to present the next generation in color cosmetics to the U.S. market. Kaja the name of the product is the first co-developed K-Beauty brand with Sephora.
Market Estimation
The market estimation process is conducted with the data obtained from secondary and primary research. This includes market top-down, bottom-up approach, and market breakdown. Different statically analyses are carried our such as future market size, computation of CAGR, and market distribution. Different macroeconomic factors are considered during these computations namely gross national product (GNP), unemployment rates, and consumer price index. Each data is validated through the process of data triangulation method for the final market estimation.
Final Presentation
This marks the penultimate stage of the research process that includes a complete report for the Microprocessor market. The document includes an exhaustive market report with representation geographical trends with a comprehensive presentation. This market report can assist marketers to make strategic decisions.
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