Williamstown, MA -- (SBWIRE) -- 04/04/2012 -- The potential for Pfizer's tofacitinib (CP-690,550) to drive a paradigm change in rheumatoid arthritis treatment edges closer, with news in 2011 that US, EU, and Japanese regulatory agencies are reviewing its applications. 2011 also saw lifecycle management strategies in effect with the launch of a reformulation of Orencia and a strong marketing move to revise the US drug label of Actemra.

Report Scope:

- Access Datamonitor's independent appraisal of prominent brands and pipeline agents for rheumatoid arthritis.
- Enhance understanding of how marketed and pipeline drugs compare to one another in terms of clinical and commercial attributes.
- Review important clinical developments of novel late-stage pipeline candidates, with analysis of new clinical trial data.
- Gain insight into physician perception and product positioning in the treatment algorithm of key brands.

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Report Highlights

With a novel mode of action, efficacy in line with biologics, and positive data from an active comparator trial versus first-line contender Humira (adalimumab; Abbot/Eisai), tofacitinib displays immense clinical and commercial prospects. Still, its positioning and eventual pricing relative to biologics are unclear and will dictate physician uptake.

Bristol-Myers Squibb executed a key lifecycle management strategy of intravenous brand Orencia with the US launch of a subcutaneous (SC) form in 2011. Enhancing its treatment offering relative to Roche's Rituxan (rituximab; Biogen Idec) and Actemra (tocilizumab). Still, SC Actemra is in Phase III and new drugs on the horizon pose a future threat.

Roche's attempt to change market dynamics with Actemra continues. With two ongoing head-to-head trials versus Humira, it has also filed with the FDA to revise Actemra's label. If granted, it could mean an unprecedented shift in RA treatment, as Actemra, a non-TNF biologic, could be selected ahead of dominant TNF inhibitors Enbrel and Humira.

Reasons to Get this Report:

- What are the comparative strengths, weaknesses, opportunities, and threats of the key rheumatoid arthritis products and pipeline candidates?
- To what extent do future therapies satisfy the main clinical unmet needs in rheumatoid arthritis treatment?
- How do rheumatologists perceive key marketed and pipeline agents relative to clinical and commercial attributes?
- What strategies are rheumatoid arthritis market players carrying out in the face of intensifying competition?

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