Williamstown, MA -- (SBWIRE) -- 05/02/2012 -- In a global competitive environment where complexity and competition grow by the day, beverages have emerged as a vital component in every operator's strategy toolbox. In this new report, Euromonitor International examines the many ways beverages can drive sales, branding and customer experience, extending and deepening the consumer connection, for operators both large and small.

Euromonitor International's Beverages in Consumer Foodservice: What You Drink Is Who You Are global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.

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Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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