Boston, MA -- (SBWIRE) -- 06/15/2012 -- Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Norway. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.

Scope

- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Norway.
- Make informed pitches to potential partners by gaining insights into the major retailers' networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

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Highlights

The service station network in Norway is extremely consolidated, with the top five players by market share accounting for over 85% of all service stations in the country. All major players divested sites in 2010, with Shell's network contracting by over 20 sites. Overall, the total number of service stations fell by 1% during 2010.

Total fuel volume sales in Norway declined for the second consecutive year in 2010. Both diesel and petrol consumption declined by over 1%. Despite weaker demand for fuel, soaring prices resulted in total service station fuel sales values increasing by 16% in 2010.

Shops are located at about 70% of all service stations in the country, making Norway a very mature market in comparison to other Scandinavian countries. Over half of all service stations in Norway feature a car wash facility.

Reasons to Get this Report

- Who are the top five players in the Norwegian service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Norway?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?

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