Boston, MA -- (SBWIRE) -- 07/21/2012 -- Increased disposable income led to a rise of 12.8% in consumption in Pakistan in 2011. Floods had an adverse effect on the living standards of rural consumers and tourism in urban areas. Most Pakistanis continued to have a diet of low nutrition. More women joined the workforce in 2011, and net consumer savings rose compared to 2010. The year ended on a positive note, with consumers feeling more optimistic about the economy than at the start of the year.

Euromonitor's Consumer Lifestyles in Pakistan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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