Boston, MA -- (SBWIRE) -- 08/10/2012 -- Bayer AG grew retail value sales by 6% in 2011 to top US$6 billion, as the company maintained the number two spot globally. Investments in innovation and promotional support helped sales in 2011, but the company will likely face more significant headwinds in its most important categories and markets looking forward. Continued investments in emerging markets and high-growth categories will be necessary to maintain its position as a leader in the global consumer health market.

Euromonitor International's Bayer AG in Consumer Health (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Consumer Health industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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