Boston, MA -- (SBWIRE) -- 08/13/2012 -- Ryanair is Europe's largest low cost airline and one of the most profitable, thanks to its reliance on ancillary revenues. Despite the difficult business environment in which Ryanair operated in both 2011 and 2012, the Irish player succeeded in achieving good financial results. In an effort to boost ancillary revenues and lure more business travellers in January 2012 Ryanair began the sale of reserved seats across all its flights.

Euromonitor International's Ryanair Holdings Plc in Travel and Tourism (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Travel and Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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