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Microwaves in South Africa - New Market Research Report

Recently published research from Euromonitor International, "Microwaves in South Africa", is now available at Fast Market Research

 

Boston, MA -- (SBWIRE) -- 08/30/2012 -- Microwaves are the least expensive of all cooking appliances in South Africa. Only 36% of households are in possession of a microwave. In 2011, sales increased by 15%, mainly driven by price deflation through the reduction of import taxes. Microwaves achieved volume sales of over 1 million units in 2011 growing at a rate of 15%. Value sales, however, rose by only 4% compared to growth of 13% in the previous year, being driven down by price deflation and imports of cheaper microwaves.

Euromonitor International's Microwaves in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Browse all Consumer Goods research reports at Fast Market Research

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