Boston, MA -- (SBWIRE) -- 11/12/2012 -- There was strong competition between the leading brands in toothpaste towards the end of the review period, as players sought to capture leadership in this key product category. Players competed using audacious claims and innovations, Colgate-Palmolive's Colgate MaxWhiteOne for example claiming to lighten teeth by one shade per week. This phenomenon started in 2009 with the launch of Oral-B. Oral-B was already a key brand in toothbrushes but Oral-B Pro Expert entered toothpaste in 2009 and...

Euromonitor International's Oral Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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