-- (SBWIRE) -- 01/30/2013 -- Although writing instruments is already considered a mature category in Indonesia, continuous population growth and growing disposable income sustain positive growth for writing instruments in this country. Schoolchildren and offices remain the major customers for writing instruments. The growing income per capita allows more people to afford more writing instruments per person as well as more sophisticated or better-quality writing instruments. Amongst the businesspeople, writing instruments...

Euromonitor International's Writing Instrumentsin Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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