Boston, MA -- (SBWIRE) -- 01/31/2013 -- The deepening of the economic recession has consolidated the consumer shift towards offer-driven purchases in bath and shower products. In this context, financially-burdened consumers responded to manufacturers' extensive volume offers and price deals, and frequently traded down to mass products and channels, while abandoning product categories of secondary importance. A turn towards private label lines, products considered to offer good value for money, multipacks (notably in bar soap and...

Euromonitor International's Bath and Shower in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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