Boston, MA -- (SBWIRE) -- 02/01/2013 -- In Bulgaria the effect of the global economic crisis was felt less seriously in 2011, reversing the pattern seen in the previous two years as some growth was seen in almost all soft drinks categories. Bulgarians had limited their expenses on premium products but purchasing of such products started slowly growing again in 2011. As a whole, Bulgarians consider soft drinks a necessity; therefore, consumers only limited their expenditure on such products to some extent and did not cut them...

Euromonitor International's Soft Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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