Boston, MA -- (SBWIRE) -- 02/15/2013 -- During 2011, laundry care in Italy declined in volume by 6%, which was also the same rate of decline recorded in volume sales of automatic washing machines in Italy over the course of the year. Nevertheless, the penetration of automatic washing machines in Italy, remains close to 98%, and it is considered very unlikely that this will decline in any meaningful way during the forecast period. The main reason for declining volume sales of automatic washing machines in Italy during 2011 was the end...

Euromonitor International's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
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- Use five-year forecasts to assess how the market is predicted to develop.

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