Newtown Sq, PA -- (SBWIRE) -- 02/14/2013 -- Exclusive Medicare supplement leads are best purchased from a reputable online lead generation company.

“There are many online lead generation companies out there that tell you they sell exclusive Medicare supplement leads. Define exclusive. To benepath.net, exclusive means exclusive, and the leads you order only go directly to you. Other companies call their leads exclusive, but as it turns out, you end up working them with at least seven other agents. What a waste of time and money, not to mention the irritation factor – both for you and the harassed potential client,” said Clelland Green, RHU, CEO, and president of benepath.net, Pennsylvania

The idea behind exclusive Medicare supplement leads is that only one person gets them and works them. Unfortunately, there are lead generation companies who do not do what their advertising suggests. “Call it misleading if you will, but there are companies that will sell leads as being exclusive when they are not. This costs the insurance agent money they could have spent on buying genuine exclusive leads,” Green added.

While it is “buyer beware” in the online world of lead sourcing, it should be automatic for the agent to check the veracity of what that lead generation company states in its advertising. Check with other agents to find out their experiences with various lead generation companies and ask a lot of questions before investing any money into exclusive Medicare supplement leads. If they are not genuinely exclusive, there is no sense in buying them, as they are a waste of time and money – both commodities are a precious resource when running an insurance agency.

Without solid, pre-screened leads, the job of running an insurance agency just got that much more difficult. Certainly, there are other ways to generate leads, with direct mail marketing being one of them, but the real decision to be made is what method will provide leads that convert quickly?

“If you’re looking to convert leads on a regular basis, then you want to invest in exclusive Medicare supplement leads. Hands down, they are the best source to build your business, rapidly. You want leads that want and need your product. You don’t want to take the time to convince someone they need what you are selling. That is the beauty of pre-qualified exclusive Medicare supplement leads. Call the lead, book the appointment, discuss the products they are considering, outline other options, discuss pricing to budget and close the sale. It’s pretty easy,” Green remarked.

To learn more, visit http://www.benepath.net