Boston, MA -- (SBWIRE) -- 05/10/2013 -- In July 2012, Dairy Partners Americas and Fabrica de Produtos Alimenticios Vigor introduced Greek yoghurt to Brazil, which is a success in the US and countries in Western Europe. Both companies saw the opportunity to increase sales in yoghurt over Danone, which is the leading company, with Activia being the key brand. Both companies strongly invested in new product releases through an official announcement to the press, social network and advertising campaigns.

Euromonitor International's Yoghurt and Sour Milk Products in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Yoghurt and Sour Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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