Boston, MA -- (SBWIRE) -- 05/11/2013 -- Towards the end of the review period, a still limited range of brands remained available in Azerbaijan. Low awareness, high unit prices, weak advertising support and low penetration in key retailers contributed to low sales of RTD coffee in Azerbaijan. However, the Starbucks Frappuccino range, which includes Frappuccino Vanilla, Frappuccino Mocha and Frappuccino Coffee options, appeared towards the end of the review period. The distributor of these brand assortments allocated them in key...

Euromonitor International's RTD Coffee in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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