Boston, MA -- (SBWIRE) -- 05/17/2013 -- Consumers in Malaysia are gradually pursuing a hectic lifestyle and encountering time constraints during their daily life and it helped to boost demand for healthy biscuits such as cereal-based biscuits and wholegrain high-fibre biscuits. Besides that, increasing number of individual packaging healthy biscuits sold in Malaysia suggested the consumption to be more convenient since consumers can easily grab a pack and eat anywhere. Improving literacy rate among Malaysians also helped to boost...

Euromonitor International's Biscuits in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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