Albany, NY -- (SBWIRE) -- 05/20/2013 -- The automotive rubber market is expected to witness a shift to high performance rubber from commodity products as high performance rubber (http://www.researchmoz.us/high-performance-rubber-market-industry-analysis-market-size-share-trends-growth-and-forecast-2010-2018-report.html) has many superior qualities such as making tires safe, increases grip on wet roads, increases rolling resistance and more. Studies show that Green Tires enable lesser fuel consumption up to 5%-7% and have a faster price amortization rate when compared to various other fuel saving techniques in vehicles. Moreover, regulatory authorities are focusing to lower the environmental footprint of transport. One such step in this direction is taken by the European regulatory body which is expected to launch a new labeling regulation in Europe from 1 November 2012. Here, tires will be classified on the basis of impact on fuel consumption, noise level and wet-weather capabilities. This will have a positive impact on the high performance tires market.

Increasing cost of raw material such as butadiene along with rising fuel cost will act as a restraint; however, increasing green awareness and performance conscious consumers coupled with faster amortization rate will overcome this concern and drive the growth of this market.

This market is expected to develop at a high growth rate due to rising demand of environmental friendly rubber products and strict regulations imposed by regulatory organizations. It is estimated that by 2015 high performance segment will account for about 50% of all tires. However, this will solely depend on availability of such tires in the market for sale, as manufacturers will not take the risk of producing cost effective tires from expensive feedstock.

Some of the key players profiled in this report include Bridgestone, Goodyear, LANXESS, Michelin, Pirelli and Continental.

This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include

North America
Asia Pacific
Europe
Rest of the World

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Market growth drivers
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Current market trends
Market structure
Market projections for upcoming years

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