Boston, MA -- (SBWIRE) -- 05/28/2013 -- Overall, snack bars in Germany continued to be dominated by granola/muesli bars, which were responsible for almost 90% of the total category's retail value sales, leaving only a fraction of the share for breakfast bars, energy and nutrition bars and fruit bars. Granola/muesli bars enjoys a rather loyal consumer target group, which consists of people with increasingly hectic lifestyles, who are looking for products suitable for convenient on-the-go consumption.

Euromonitor International's Snack Bars in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Snack Bars market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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