Boston, MA -- (SBWIRE) -- 05/30/2013 -- The Generics market in Russia is dominated by foreign manufacturers in terms of value, despite high volume sales of local products. However, a raft of protectionist measures aimed at boosting the domestic manufacturing industry threaten to change the market landscape and will prompt a change in tactics by foreign branded manufacturers looking to maintain their lead.

Scope of this Report

- Contains key market metrics to help you identify trends and assess the most attractive areas of the market to operate in
- Examines the drivers and resistors that will give you insight into how the market is evolving and what actions you can take to succeed
- Analyses recent laws and regulations, their impact on the market and helps you avoid unnecessary regulatory compliance costs

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Report Highlights

Despite high volume uptake, generics still only account for a small proportion of the total market value in Russia. However, the market share of local generics companies is slowly increasing as a result of import substitution policies and support for the local industry.

The generics industry in Russia is complex and fragmented, dominated by a small number of international generics manufacturers. These companies enjoy preferential uptake, driven by their perceived superiority in terms of safety and efficacy to domestically manufactured generics, with Russians choosing to pay higher prices for guaranteed quality.

Reasons to Get this Report

- Who are the leading generics players in the Russian market?
- How does the generics market size and volume and value uptake in Russia compare to key developed and emerging markets?

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