Eugene, OR -- (SBWIRE) -- 03/10/2009 -- The IDX, Inc. team is happy to announce its newest addition John Smith of Rooks Morris Real Estate, to the rapidly expanding amount of real estate agents and brokers improving the search function of their websites, making it easier for their clients to look for properties online, with the help of custom IDX Broker software. Residing in Sarasota, Florida, Smith is a member of the Mid Florida Regional MLS (MFRMLS). Therefore Smith’s clients in Sarasota and its surrounding areas can now browse thousands of the most up-to-date property listings, all the while creating a customized search, in efforts to narrow down their specifications and find their ideal property.

This custom IDX solution is not only beneficial to potential home buyers, but to Smith as well. The innovative Internet Data Exchange (IDX) technology provides Smith with an abundant amount of resources, management tools and reports to help him manage his business more efficiently, via an administrative login dashboard. It is here that Smith has access to traffic reports detailing which pages on his site are being viewed most frequently, while a lead management section allows him to view his clients personal information, as well as their saved search criteria. Smith also has the ability to edit his custom CSS and global wrappers, giving him the capabilities to create a distinct look and unique branding throughout his real estate website.

The benefits for clients browsing Smith’s website are endless. With access to unique search functionalities, clients can narrow their searches to as much or as little detail as they desire. Home seekers can explore through search categories such as: view, driveway, flooring, heating/ cooling, pool, roof type, recreation, neighborhoods and exterior, in efforts to create a truly customized property search. They can then save their detailed search preferences and receive automatic email updates the moment a property matching their specifications becomes available on the MFRMLS.

About John Smith
“Born in Indianapolis, Indiana I have spent most of my life (with the exception of attending college) in the Midwest. After attending both Vanderbilt University and Indiana University, I received my Bachelor of Science Degree in Business Administration in 1980. Prior to my career in real estate I held numerous executive level positions in the relocation industry with Mayflower Transit and Allied Van Lines, respectively. Shortly after receiving my real estate license in Indiana I made the decision to relocate to Sarasota and join the Rooks-Morris Real Estate team. I have achieved GRI status (Graduate Realtor® Institute), the highest educational certification available through the National Association of Realtors.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit http://www.idxbroker.com.