Boston, MA -- (SBWIRE) -- 08/21/2013 -- In 2012, economic growth in Peru positively impacted a large portion of the population, leading to strong growth of alcoholic drinks. The number of middle-income consumers is increasing, and economic improvement is being felt by low income and high-income consumers alike. As income increases and unemployment declines, disposable income and consumption are on the rise. As such, value sales accelerated in 2012, pointing to the growing trend of premiumisation.

Euromonitor International's Alcoholic Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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