Boston, MA -- (SBWIRE) -- 09/12/2013 -- Sports and energy drinks total volume sales contracted marginally in 2012, as the dominant category, sports drinks, continued losing popularity after a drastic growth in the hot summer in 2010. The marketing activities that associated sports drinks with offering benefits to those suffering heat disorders, which were significant in 2010, adversely impacted sales of sports drinks in 2012, when the summer was not as hot as in 2010. Moreover, the increase in number of beverages with rehydration...

Euromonitor International's Sports and Energy Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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