Boston, MA -- (SBWIRE) -- 09/30/2013 -- In 2012, the sluggish property market, constrained by the continuous policies of the Chinese Government, had a negative impact on home furnishings sales, as house sales cooled down dramatically. However, the traditional culture of parents buying houses for their children once married provided constant demand for home furnishings products as well. High house prices gradually led to a shift in the custom, whereby the heavy burden of buying a new house is shared between parents and the young...

Euromonitor International's Home Furnishings in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term

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Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Home Furnishings market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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