Boston, MA -- (SBWIRE) -- 09/30/2013 -- Sales were not as significant during the 2012 Moon Festival as in past years. The growth rates of the most popular categories, single malt Scotch whisky and gin, slowed when compared to 2011, whereas blended malt Scotch whisky continued to record negative growth. The premiumisation trend also slowed in 2012 due to the weaker economy in Taiwan in that year.

Euromonitor International's Spirits in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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