Boston, MA -- (SBWIRE) -- 10/17/2013 -- In 2012, Vietnamese consumers still had a habit of drinking Vietnamese filter coffee, thanks to its very affordable price as well as the wide coverage of these coffee stores across the country. In spite of being a coffee-growing country, per capita consumption of coffee in Vietnam remained low compared to other countries in the region, such as Singapore and South Korea. As such, coffee still had tremendous potential to grow in line with the influence of Western culture. Therefore, Vietnam saw...

Euromonitor International's Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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