Boston, MA -- (SBWIRE) -- 10/18/2013 -- Despite assurances that Ireland is emerging from recessionary conditions, retailers continued to attempt to boost both value and volume sales by means of prolific promotional activity, with leading branded lines, such as Lynx and Nivea, being the most popular targets for multi-purchase discounting within deodorants. Multi-buy discounting appeals to consumers and retailers alike as it allows consumers to feel they are making a significant immediate saving, whilst bulk buying solidifies the idea...

Euromonitor International's Deodorants in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Reasons to Get This Report

- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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