Boston, MA -- (SBWIRE) -- 10/22/2013 -- Bath and shower saw a positive performance in 2012, with current value sales increasing by 2%. Despite the challenging economic conditions caused by the instability within the eurozone, the category showed ongoing stable growth in both volume and current value terms. New innovative scents and multifunctional formulations within body wash/shower gel stimulated consumer demand, and as a result volume sales increased. Furthermore, the leading brand, namely Nivea, underwent major brand refreshment,...

Euromonitor International's Bath and Shower in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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