Boston, MA -- (SBWIRE) -- 10/22/2013 -- NBTY is a global leader in vitamins and dietary supplements as well as sports nutrition. Its total consumer health value sales reached US$2.4 billion in 2012. The company has a 3-prong business model with its own retail operations (Holland & Barrett and Vitamin World), an active private label business and a series of its own high-profile brands (Nature's Bounty, Sundown). The company however remains overly reliant on the North American market which made up around 80% of its sales in 2012.

Euromonitor International's NBTY Inc in Consumer Health (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Consumer Health industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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