Boston, MA -- (SBWIRE) -- 10/24/2013 -- Cider/perry, representing only a tiny fraction of the total alcoholic drinks market in China in volume terms, was unpopular during the review period. With limited product knowledge, local consumers are unable to differentiate between sparkling wine and cider/perry, whereas cider/perry is usually bought for family dinners, by women and young consumers, particularly those who do not want or cannot drink too much.

Euromonitor International's Cider/Perry in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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