Boston, MA -- (SBWIRE) -- 10/28/2013 -- 2012 saw another fall in birth rates from the peak of 2008. In 2012 there were 60,462 live births (birth rate of 14.36 in every thousand) compared with 64,540 live births (birth rate of 15.07 in every thousand) in 2008. 2012 saw those babies born in 2008 reach pre-school age. Therefore, manufacturers expanded their ranges to target older infants, in particular hair care products such as the Johnson's Children and Palmolive Children ranges, and introduced products such as hair de-tanglers.

Euromonitor International's Baby and Child-specific Products in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Baby and Child-specific Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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