Boston, MA -- (SBWIRE) -- 10/28/2013 -- 2012 was an interesting year for oral care, with manufacturers relying heavily on TV advertising to promote products, as well as the targeting of children's oral care within company strategies. Manufacturers put a particular focus on babies in 2012. In fact, Macleans launched its TV commercial "Nurdle Time" during 2012, showing the range of children's toothpaste that the brand offers, for example Macleans Milk Teeth Toothpaste and Macleans Junior Jaws Toothpaste. The advertisement also took...

Euromonitor International's Oral Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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