Shenzhen, GD -- (SBWIRE) -- 01/18/2010 -- China ecommerce (http://blog.chinavasion.com/index.php/3246/ecommerce-leader-chinavasion-celebrates-the-first-anniversary-of-pipum-pictures-introduces-ofs-photos) company Chinavasion is happy to celebrate the one year anniversary of their revolutionary e-commerce invention "PIPUM".

Used to give instant product information to users, The PIPUM or Picture In Picture Usage photo style incorporates multiple layers of information in a single picture.

By studying site usage patterns by potential customers, the team at Chinavasion was able to capture an 800% increase in click-through rate by incorporating a new graphical primary photo that makes a product presentation more engaging and informative.

According to Chinavasion's PR manager Rose Li, the company created the PIPUM picture design strictly to help its resellers with sales.

All too often we found that our resellers had to describe to resellers what the items actually did," she said. "Putting the use directly into the picture is just one way to solve that problem and quadruple sales figures at the same time."

The trend to include the use in pictures is one that has spread throughout the Chinese ecommerce industry.

Chinavasion's Rose Li said she and her colleagues have seen many competitors replicate the PIPUM Style.

"Imitation is the sincerest form of flattery," according to Rose Li. "We are honored to see our developments spread through the China ecommerce industry."

Chinavasion's Rose Li said that the China ecommerce firm had no plans to rest on its laurels and was already working on two styles which it would use frequently in 2010.

"We are always looking for ways to make better pictures which will help our resellers sell more," according to Rose Li. "We are only happy when our customers are making money with us."

Discover the China Ecommerce store that is leagues above the rest. Visit Chinavasion.com or paste this URL into your browser http://blog.chinavasion.com/index.php/3246/ecommerce-leader-chinavasion-celebrates-the-first-anniversary-of-pipum-pictures-introduces-ofs-photos/