London, Greater London -- (SBWIRE) -- 04/01/2010 -- The Text Works is a leading UK SMS service provider offering all things text messaging. Their most successful campaigns include SMS call to actions, bulk SMS, SMS broadcasting, SMS alerts and SMS competitions.

Following extensive market research and customer analysis they found that local business campaigns lacked the key components of SMS marketing. To combat this, the Text Works assigned account managers to their SME clientele to combine their local knowledge with the Text Works marketing experience. The results were very positive and the vast majority of business owners grasped the SMS marketing concepts very quickly.

The Text Works have published their findings as industry specific SMS marketing case studies. The business secrets revealed are perfect for hair and beauty salons, financial services, marketing agencies, pubs, clubs, medical services, hotels, restaurants, retailers and car dealerships. Each case study shows the perfect message flow for each business from start to finish.

Saara Blease, a beautician from Cheshire, said "People saw our salon but were too busy to phone us or come in to chat. Putting the poster outside our door let them text us and using their tips we have filled our appointments for this month." What is more surprising is no other UK SMS provider offers this kind of help.

Phil Robinson, PR executive, said "Its madness! Why offer something like SMS marketing without showing businesses how to use it. If they generate new leads and increase customer loyalty then they will continue to use our service." When we asked Phil about the results of their research he revealed "In all honesty after the introduction to our service some clients went on to show me a thing or two!"