Boston, MA -- (SBWIRE) -- 02/12/2014 -- Perfetti Van Melle is best known for its brands Mentos and Chupa Chups in mature markets but some of its strongest growth is taking place in India where its Center and Alpenliebe brands have benefited from a growing appetite for sugar confectionery and gum. The company despite its relatively modest size in confectionery overall is determined to grow as well in the US market where it recently launched a new mint under the Mentos brand umbrella.

Euromonitor International's Perfetti Van Melle Group in Packaged Food (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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