MarketResearchReports.Biz announces addition of new report “Brazil Chocolate Confectionery Market February 2014” to its database.
Albany, NY -- (SBWIRE) -- 02/12/2014 -- Governmental pressure on the chocolate industry to make their products healthier or reduce portion sizes is likely to increase given the cost of obesity. A proactive approach in this respect can help brands to stay ahead of the “state stick” and avoid being targeted. This also has the potential to boost their reputation as a responsible brand among consumers.
Browse Full Report with TOC: http://www.marketresearchreports.biz/analysis-details/chocolate-confectionery-brazil-february-2014
Table of Contents
Executive Summary
The market
Figure 1: Brazil retail value sales of chocolate, 2008-18
Market factors
Growing concerns over obesity In Brazil
The aging population
Rising purchasing power
Companies, brands, and innovation
Mondel?z leads the consolidated chocolate market
TO GET DOWNLOAD FULL REPORT WITH TOC: http://www.marketresearchreports.biz/sample/sample/187300
Issues in the Market
How can chocolate manufacturers appeal to the older consumer?
Are concerns over obesity likely to limit growth in the market?
What opportunities will the world cup bring to the chocolate market?
How can brands boost brand loyalty among the younger generation?
Trend Application
Trend: Extend My Brand
Trend: Middle-Class Heroes
Mintel Futures: Brand Intervention
Market Drivers
Key points
Most consumers allow themselves unhealthy foods
Figure 7: Attitudes toward food, June 2012
Older consumers have the healthiest diets
Figure 8: Selected attitudes toward healthy eating, by age group, June 2012
Expanding waistlines are a cause for concern
The aging population presents a challenge
Rising purchasing power driving growth of chocolate
Visit Analysis Report: http://www.marketresearchreports.biz/analysis/187300
Who’s Innovating?
Key points
NPD activity in chocolate falls to a four-year low
Figure 11: Share of Brazil chocolate confectionery launches, by sub-category, 2013
Figure 12: Share of Brazil chocolate confectionery launches, by sub-category, 2010-13
Market Size and Forecast
Key points
Chocolate sales rise by 69% over 2008-13
Figure 15: Brazil retail volume and value sales of chocolate, 2008-18
The future of the chocolate market
Figure 16: Brazil retail volume sales of chocolate, 2008-18
Figure 17: Brazil retail value sales of chocolate, 2008-18
Factors used in the forecast
For More Latest Reports Under the Same Category: http://www.marketresearchreports.biz/category/135
Companies and Products
Mondel?z International, Inc
Company background
Product range and innovation
Marketing and promotion
About Marketresearchreports.biz
Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA - Canada Toll Free: +1-866-997-4948
Email: sales@marketresearchreports.biz
Site: http://www.marketresearchreports.biz/
Blog: http://allbusinessresearch.blogspot.com/