Ultimo, New South Wales -- (SBWIRE) -- 06/20/2010 -- Callbox Sales and Marketing Solutions, the world's largest B2B lead generation company, announces the expansion of its Asia-Pacific (APAC) business operations to include the IT and Software Sales-and-Marketing Group.

From its Asia-Pacific business hub, the company has built-out presence in the high-growth countries of the region including Australia, New Zealand, Singapore, Malaysia, and Hong Kong. It currently provides sales and marketing services to over 200 small to enterprise clients in the areas of IT, Software, Financial, and Commercial Services, and other competitive markets.

For the last 3 years, Callbox has been extending its reach and aggressively expanding its current staff, to serve the sales and marketing operations of its clients across the Asia-Pacific region. By delivering high-value ROI on the services it provides, the company has quickly developed close business partnerships with key organizations in the outsourcing industry, scoring several industry awards for excellence.

These successes paved the way for the creation of a dedicated business department, the Asia-Pacific IT and Software Support Group. Staffed with over 100 sales and marketing professionals, this group is solely focused on serving the IT and Software industry client-base within the Asia-Pacific region. This expansion adds to Callbox's hundreds of support personnel that serve over one thousand clients worldwide.