Boston, MA -- (SBWIRE) -- 04/23/2014 -- Gum is acquiring a new image shifting from a recreational product to more of a functional product used to freshen the breath, especially among middle-income and high-income consumer groups. This is one of the principal contributing factors to the growth being recorded in gum in Kenya, a trend which is likely to continue develop during the forecast period and beyond, in what is becoming an increasingly image-conscious society. The predicted current value growth rate for 2013 is 7%.

Euromonitor International's Gum in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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