Dallas, TX -- (SBWIRE) -- 07/03/2014 -- According to a new market research report "Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography - Forecast to 2014 - 2020", published by MarketsandMarkets, the total market is expected to reach $14,875.6 Million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020.

Browse more than 80 market Data Tables with 49 Figures spread through 219 Pages and in-depth TOC on "Digital Signage Market"
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There is an increasing trend toward the adoption of interactive displays that uses technological capability such as interactive dashboard, gesture recognition, and embedded location-based maps. This has given a growth momentum to the mature markets such as the U.S. and has opened a number of avenues for emerging markets such as India and the Middle East. In terms of software, Analytics is expected to witness the highest growth, thanks to the advancement in business intelligence for retail and other advertising media. The market has become quite competitive with the presence of a large number of players. Hardware leaders, such as Samsung, have diversified their digital signage portfolio by acquisitions, while software giants like Cisco Systems Inc. (U.S.) have acquired hardware players which have consolidated their product offerings. The intense competition is likely to trigger a competitive pricing war across both hardware and software offerings.

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This research is conducted noting the paradigm shift in the demand for digital signage products and its applications for many of the sectors such as retail, education, government, corporate, sports, and transport in the regions of North America, Europe, APAC, and ROW.
On the basis of hardware: the report covers media players, displays, content management servers, distribution infrastructure, and software.

On the basis of application: the report covers various sectors such as commercial, infrastructure, institutions, and industrial areas in its application sector.

On the basis of display technology: the report covers various types of the displays such as LCD, LED, Plasma, and projectors.

On the basis of geography: the report covers North America, Europe, APAC, and ROW.

Global Digital Signage Market forecast (2014-2020) report, as the name suggests, illustrates the global scenario in face of the digital signage system over the next five years with insights into the technology advancement in the advertisement, innovations in the signage market, increasing demand because of rising awareness, and decreasing the prices of the displays.

Digital Signage Market is diversified into a large number of segments. Even the largest market share of digital signage is in North America and Europe, but it has a large scope in the APAC region, of which China and India will be taking the lead in the near future. The emerging markets such as African and Arab countries will also seek the positive growth.

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Other than hardware, software is also one of the major growing markets of digital signage. Fall in the prices of the displays and increasing applications of the DOOH (Digital out Of Home) has increased the scope of the overall GPS market. Increase in the demand of more integrated features in the digital signage system by the customers has also increased the scope of digital signage software market.

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This report elaborates the market dynamics for digital signage market in face of areas such as enhanced user experience, emergence of new markets in educational and government, increase in demand because of the falling prices of LCD devices, power problems, damage of digital signage displays, and scaling of the network.

Central to "technological advancement in the advertising", insights into the digital signage and its applications targeted for Display manufacturers, Retailers and distributors of digital signage components, Corporate, Governments, Content and software developers of digital Signage.

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