Albany, NY -- (SBWIRE) -- 07/23/2014 -- The new age consumer and market place has been a puzzle that has baffled many a company. Added to it is the concept of radical individualism that makes every consumer similar to another yet highly different and individualistic. Unfortunately the market is evolving swiftly and accordingly, the pace of change that will be required to create products, brand and services catering to this quickly evolving consumer is breathtaking. The major drivers for this market will be based on aspects such as original ideas, continuous innovation and building opinion via community construction.

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The power shift in consumption patterns is gradually moving towards developing nations with a rise of about 60% consumption in more than 75% of product categories while the advanced economies are recording a gradual slowdown. With such trends, it is imperative that the companies and brands need to rework their strategies to break some ground.

Table of Content

1. The new steering leadership in consumer spends

2. The Evolving Marketplace
2.1 Outlining the sketch of the consumption belts
2.2 The new emerging and evolving consumer-the massive middle class
2.3 Significance for companies and brands

3. Evolving demographics and their participation
3.1 The Senior Story
3.2 Shift in Decision making and decision makers
3.3 Implications for consumers

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4. Multi-channels of Selling
4.1 Behavioral Changes driven by technological innovations
4.2 Word of Mouth as an influencer

5. Value based Consumption: Emerging Trends and Evolving Mindsets
5.1 Up-selling to this evolving mind
5.2 The value for money seeker
5.3 A cushion zone for flexibility

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