Boston, MA -- (SBWIRE) -- 08/06/2014 -- Oral care grew by 2% in current value terms in 2013, to reach DKK805 million. The oral care category has grown in size over the review period, having overcome the negative performance recorded after the onset of the financial crisis, as sales fell in 2008 and 2009. However, as basic oral care is seen as essential to Danes, by 2010 the category returned to positive value growth and in the last three years of the review period the rate has remained at around 2%.

Competitive Landscape

The Danish oral care category is relatively competitive, with the three leading companies accounting for a combined share of 48% in 2013. Colgate-Palmolive A/S leads, with its Colgate brand, accounting for a 19% value share in 2013. With a 15% share, Unilever Danmark A/S is ranked second, a position achieved through its popular Zendium brand. It is followed in third place by GlaxoSmithKline Consumer HealthCare, which is present with the Aquafresh brand with a 14% value share. Colgate is the leader because it actively maintains its strong position through intense marketing campaigns, mainly on television. It also benefits from good positioning in modern grocery retailers.

View Full Report Details and Table of Contents

Industry Prospects

During the forecast period, the oral care category in Denmark is expected to register a CAGR of 1% at constant 2013 prices, to reach DKK849 million by 2018. This will represent a considerable improvement on the 1% annual decline of the review period. The negative consequences of the financial crisis will become less severe during the forecast period than was the case in the review period and Danes' willingness to spend more will increase. The value growth of the category will also be impacted by the anticipated rise in the average unit price of toothpaste, which will serve to offset the effect of falling prices in other oral care categories.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Denmark market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Denmark?
- What are the major brands in Denmark?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- The Future of the Oral Hygiene Market in Egypt to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Portugal to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Thailand to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Hungary to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Denmark to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in South Korea to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Hong Kong to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Belgium to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in the United Arab Emirates to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape