Boston, MA -- (SBWIRE) -- 08/22/2014 -- Given already stable demand for menswear, lower growth in 2012 naturally led to higher growth in 2013 as men sought to replace necessities. Moreover, the rising sports trend in Taiwan boosted sales of casual/leisure men's outerwear as the majority of sports-goers in the country are male. Successful government efforts to raise health awareness and increased participation in sports is resulting in Taiwanese consumers, including non-sports goers, to embrace the sports phenomenon by wearing casual and sporty clothing. Sports brands and department stores reported healthy sportswear sales - a development which helped to boost overall menswear growth.

Competitive Landscape

Similar to women's outerwear, the competitive environment within menswear remained fragmented in 2013. International brands dominate men's outerwear, with brands such as Hang Ten, Bossini, Nike, Giordano, adidas and G2000 leading sales. Men generally prefer reliable brands and are willing to spend on quality clothing that lasts longer.

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Industry Prospects

Menswear is projected to record a value CAGR of 1% at constant 2013 prices, with demand expected to remain stable. Men typically purchase clothing out of necessity and are willing to spend more on reliable brands that offer quality clothing that is more durable. Furthermore, economists predict that Taiwan's economy will improve over the forecast period - a development that will boost consumer confidence and men's outerwear sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Menswear in Taiwan?
- What are the major brands in Taiwan?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Men's Outerwear, Men's Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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