Boston, MA -- (SBWIRE) -- 10/03/2014 -- Footwear in Japan grew by 1% in current value terms in 2013. Women?s footwear outperformed the other two categories, with 2% value growth. This positive performance was driven by the popularity of short boots and trainers. Short boots increased sales in the autumn and winter of 2013. Short boots called ?booties? have been a popular trend in the past few years. In 2013, other trends in apparel, such as coloured trousers and patterned leggings boosted demand for short boots, as shorts boots do not cover the colour and pattern of leggings. Thus, major players in women?s footwear focused their marketing strategies on selling short boots rather than long boots, which in turn resulted in falling sales of long boots.

Competitive Landscape:

adidas Japan KK remained the leading player in footwear in 2013, driven by the continuing jogging and running boom. In addition, with the growing FIFA World Cup and football fever, adidas benefited because it is an exclusive kit supplier for the Japanese national football team. Other international sports footwear brands, such as Nike Japan Co Ltd and Puma Corp, as well as domestic sportswear brands, such as Mizuno Corp and Asics Corp, rank as leading players.

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Industry Prospects:

Footwear in Japan is expected to register a constant value CAGR of 1% over the forecast period, driven by the positive performance of women?s footwear. In particular, women?s pumps and heels are expected to grow, along with strong growth in women?s suits. The growth of women?s suits is driven by the popularity of suits for new graduates who are looking for a job, and the growing demand for Cool Biz suits among working women. With the shrinking men?s suits market in Japan, men?s suits retailers are expanding their offerings of women?s suits. Haruyama Business Affairs Co Ltd launched Washable Pumps for female students who have to walk for long hours when job hunting. The brand became a huge hit because they are machine washable, and have antimicrobial and deodorant properties. More such innovative products that meet the potential demands of female students and business workers are expected to be introduced into the market over the forecast period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Japan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Footwear in Japan?
- What are the major brands in Japan?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women?s clothing vs men?s clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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