Boston, MA -- (SBWIRE) -- 10/07/2014 -- The winter of 2012/2013 saw a record incidence of colds and flu in Tunisia. January 2013 alone saw eight deaths from influenza, with this being widely reported in the media. This was partly due to high numbers of Libyan migrants entering Tunisia towards the end of the review period, with these consumers often suffering from ill health, alongside a cold winter. Growing concern over colds and flu thus boosted sales of cough, cold and allergy (hay fever) remedies in 2013.

Competitive Landscape:

Sanofi-Aventis Pharma was the leading player in cough, cold and allergy (hay fever) remedies throughout the review period and accounted for 24% value share in 2013. This company has been present in Tunisia for many years with its Maxilase and Rhinathiol brands, which enjoy strong consumer trust. The company also benefits from wide distribution.

Industry Prospects:

Cough, cold and allergy (hay fever) remedies is expected to benefit strongly from rising disposable income levels in the forecast period. This will enable more consumers to afford these products on a regular basis. Many consumers will also trade up from home-made alternatives in search of greater efficacy. Domestic players could encourage this trend by incorporating popular herbal remedies into their products, such as mint or camphor.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia?
- What are the major brands in Tunisia?
- What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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