Boston, MA -- (SBWIRE) -- 10/10/2014 -- In terms of value size, sanitary protection reached a modest Ps8.1 billion in total sales in 2013. The bulk of this, 79% to be specific, is attributable to sales of standard towels, equally divided between the with-wings and without-wings variants. Although standard towels has the bulk of value sales, pantyliners and ultra-thin towels maintained their positions as the fastest-growing products.

Competitive Landscape:

Johnson & Johnson (Philippines) Inc remained the leader in the sanitary protection category with a 52% value share in 2013, driven by one of its key brands, Modess. The Modess brand currently has eight variants of towel ranging from standard non-wing to ultra-thin night with wings, the biggest line-up of variants across sanitary protection brands. Procter & Gamble Philippines Inc was a distant second with a 19% value share, coming from its brand Whisper.

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Industry Prospects:

Sanitary protection has a projected forecast period constant value CAGR of 3%. The constant value growth rate of sanitary protection will continue to increase but at a slower rate due to strong price-competition.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sanitary Protection in Philippines?
- What are the major brands in Philippines?
- What are the key new product launches in the sanitary protection market?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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