Boston, MA -- (SBWIRE) -- 10/17/2014 -- We have a bullish medium term outlook for the Thai consumer electronics market, however in the short-term p olitical instability and baht depreciation will continue to be a drag on spending growth . As the economy strengthens from 2015 we expect the fastest growth will be in demand for smart devices, such as tablets, smartphones, smart-TVs and the emerging hybrid/convertible notebook category. Demand will be boosted by price competition between vendors, with a number of global vendors targeting the market for growth, as well as operator investment in data network expansion and digital TV migration. Over the medium term our outlook for consumer electronics spending is positive as incomes rise, and the declining price of devices in key product categories will ensure the market continues to grow.

Headline Expenditure Projections

Computer Hardware Sales: USD3.1bn in 2013 to USD3.0bn in 2014, a decrease of 2.4%. Tablet sales are booming, but a slowdown in sales of traditional form factors combined with price erosion will be a drag on overall value growth.

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AV Sales: USD1.6bn in 2013 to USD1.8bn in 2014, an increase of 8.1%. The FIFA World Cup in Brazil boosted sales of TV sets across the region in H114, reversing a trend of market contraction from 2012 and 2013.

Handset Sales: USD3.0bn in 2013 to USD3.4bn in 2014, an increase of 14.2%. The handset market will be the outperforming category as smartphones account for an increasing share of the sales mix, pushing up average selling price for the market as a whole. However, growth is set to slow as smartphone market saturation approaches and price competition intensifies.

Key Trends & Developments

BMI forecasts a reversal of the trend of contracting AV demand in Thailand observed in 2012 and 2013. The AV market was hit hard by declining demand for digital cameras and mp3 players in 2013, as the boom in smartphone sales saw cannibalisation of demand for standalone devices. However, the FIFA World Cup in...

The Thailand Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Thailand.

Business Monitor International (BMI)'s Thailand Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Thailand.

Key Benefits

- Benchmark BMI's independent consumer electronics industry forecasts for Thailand to test other views - a key input for successful budgeting and strategic business planning in the Thai consumer electronics market.

- Target business opportunities and risks in Thailand through our reviews of latest industry trends and major deals, projects and investments.

- Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

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