Boston, MA -- (SBWIRE) -- 10/21/2014 -- Bath and shower products accounted for a slightly stronger current value growth in 2013 than 2012. Consumers' hectic lifestyles and improved disposable incomes raised their willingness to invest in premium bath and shower products with a unique scent which can help to relieve their stress or improve their health. Meanwhile, the essential nature of bath and shower products supported the positive current value growth in 2013.

Competitive Landscape

Unilever Hong Kong Ltd recorded the strongest increase in value share to reach 17% in 2013, further strengthening its leadership in bath and shower. The player's leadership was supported by the continued strong performance of Dove and Lux, especially with their heavy marketing campaigns.

Industry Prospects

The outlook of bath and shower is expected to remain positive over the forecast period with a CAGR of 1% growth in constant value terms. The essential nature of bath and shower will support the positive constant value performance in the forecast period, though high penetration and maturing demand will restrict the overall growth potential.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bath and Shower in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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