Boston, MA -- (SBWIRE) -- 10/22/2014 -- Fragrances registered current value growth of 12% in 2013, reaching R$15.0 billion, mainly driven by price promotion, strong marketing campaigns and the introduction of new products. Special occasions such as Mother's Day, Valentines' Day and Christmas drove the sales of fragrances in the country in 2013.

Competitive Landscape

In 2013, Botica Comercial Farmaceutica surpassed Natura Cosmeticos by one percentage point to achieve the leadership in fragrances. Botica reached a value share of 29% whilst Natura held a value share of 28% after losing two percentage points between 2012 and 2013. To achieve the leadership, Botica made large marketing promotions and campaigns during 2013, including aggressive price promotions and intensive TV commercials, in order to attract consumers' attention. The company also launched many new products such as Make B Eau de Parfum and Coffee Passione for men and for women.

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Industry Prospects

Value sales of fragrances are expected to rise at a CAGR of 5% (at constant 2013 prices) over the forecast period. Despite the fact that Brazil is already number one in terms of volume per capita in the world it is expected to continue increasing over the review period. Key reasons for such a trend could be the fact that Brazilians have a strong cultural habit of using fragrances, particularly in the north and northeast regions of the country, with frequency of use up to three times per day.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Brazil?
- What are the major brands in Brazil?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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