Boston, MA -- (SBWIRE) -- 10/29/2014 -- During 2013, consumers continued to gain awareness of the importance of wearing sun protection products to defend against the harmful rays of the sun. This was especially due to media publicity on the impact of the sun's rays on the skin such as ageing and pigmentation. Therefore, consumers were more conscious in including sun care products in their daily grooming regime.

Competitive Landscape

Mentholatum (Asia Pacific) Ltd slightly declined in value share to reach 15% whilst sustaining its leadership in sun care during 2013. The established presence of its Sunplay brand continued to be the key contributor to its leadership over the review period. Furthermore, its products were light in texture, which made them suitable for usage in Hong Kong, China and sustained consumers' interest in them.

Industry Prospects

Sun care is expected to register positive constant value growth in the forecast period, though at a slowing rate versus the review period. This is due to the increased penetration of sun care amongst consumers, especially due to their established willingness to invest in products to protect themselves against harmful rays of the sun. Media publicity about global warming as well as the adverse impact of the sun's rays on the skin condition will contribute to the positive performance of sun care in the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sun Care in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?

Reasons to Get this Report:

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